A new way to enjoy leisure and gastronomy with the family: over 15,000 sqm dedicated to entertainment and more than 20 dining options
Parma, 29 April 2025 – Eurofund Group, an international investment and development company known for transforming urban spaces into iconic destinations, is bringing to life Parma Promenade — the first open-air shopping resort in the Emilia-Romagna region. Set to open in 2026, this ambitious redevelopment of the former Parma Retail centre will offer an unprecedented leisure and dining experience in the province.
With more than 52,000 sqm of total surface area, Parma Promenade redefines the shopping center concept by offering a full lifestyle experience. By creating a shopping resort, 15,000 sqm will be fully dedicated to leisure and sports, making it the largest entertainment offering in the province.
The new development will feature a wide range of indoor entertainment options, including bowling alleys, virtual reality games and interactive areas, as well as an outdoor gym and 10 padel courts. A family-friendly environment designed to offer fun for all ages, both indoors and in the open air.
Leisure goes hand in hand with an outstanding food and beverage proposition, positioned as a central pillar of the project. More than 20 food operators will provide a diverse culinary offer, combining international brands such as KFC and Doppio Malto with local partners that celebrate the rich gastronomic heritage of Italy’s renowned Food Valley.
‘Parma Promenade represents our commitment to redefine the concept of shopping and leisure, creating a destination that offers memorable, meaningful and shareable experiences,’ says Stéphane Hepburn, CEO of Eurofund Group Italy. “Our ambition is to transform Parma Promenade into a social and lifestyle landmark for Parma and the entire region, offering a unique and high quality experience, on par with Europe’s top cities. We are enthusiastic about bringing our international experience to Parma, creating a true shopping resort, where the area dedicated to leisure and Food & Beverage will be the largest in the Province of Parma and one of the largest in the Region, enriched by unprecedented outdoor squares.”
In line with Eurofund Group’s mission to develop experiential and innovative destinations, gastronomy and leisure will play a central role in building community. The open-air layout will enhance the enjoyment of generous communal spaces, with open terraces and plazas designed for social gathering and authentic connection. More than 4,000 sqm will be dedicated to this collective experience, positioning Parma Promenade as a vibrant meeting point for locals and visitors alike.
Strategically located just 5 km from Parma’s city center and with direct access from the A1 motorway, Parma Promenade is set to become the new retail, dining and leisure landmark of Emilia-Romagna — a true lifestyle destination for the region.
About Eurofund Group
Eurofund Group is an investment, development, and real estate management group with over 30 years of market experience. It operates in Spain, Portugal, the United Kingdom, Germany, and Italy, and is structured across several business lines: Eurofund Retail and Living, which covers everything from coliving spaces, such as Tribu in London, to senior living projects under the Luana brand.
Among the company’s most notable projects are Puerto Venecia in Zaragoza, awarded Best Shopping Center in the World at MAPIC 2013; the acquisition of UBBO (formerly Dolce Vita Tejo) in Lisbon, transformed into Portugal’s first shopping resort; and the purchase of Silverburn, the leading shopping center in Glasgow, United Kingdom. In March 2024, Eurofund Group, in collaboration with strategic partners, acquired Islazul, the largest shopping center in Madrid and a pioneer in sustainability, which in 2025 achieved the highest rating under the BREEAM® certification.
In 2022, the company made its first move into Italy with the acquisition of Parma Retail, in collaboration with its strategic partner on the project, Signal Capital, to be transformed into Parma Promenade, an asset it ultimately purchased in 2024. In July 2023, Eurofund Group further expanded its presence in Europe with the acquisition of Rhein Ruhr Zentrum in Mülheim, Germany, through a joint venture with strategic partners.
Information
Press office Italy
Burson Group Italy
Giada Mentegari – giada.mentegari@bursonglobal.com
Giulia Reale – giulia.reale@bursonglobal.com
