Opening in summer 2026, the new open-air Shopping Resort in Emilia-Romagna is already filling up with fashion stores, Food & Beverage areas, and entertainment zones.
Parma, 30 September 2025 – Parma Promenade, Emilia-Romagna’s first open-air Shopping Resort, a joint venture between Eurofund Group and Signal Capital, is nearing its grand opening in summer 2026 with an increasingly well-defined and rich commercial offering of prominent brands. The strong interest and confidence in this unique project are reflected in the fact that 90% of commercial spaces have already been assigned.
Covering an area of over 52,000 square meters, Parma Promenade stands out for its innovative concept that combines retail and leisure. A dedicated 15,000 square meters will be reserved for entertainment and sports. The entertainment options will include bowling alleys, virtual reality games, a modern gym, and padel courts.
Primark, New Yorker, Kiabi, JD Sport, Calliope, Cisalfa, and Medi-Market are just some of the leading brands already committed to Parma Promenade. Alongside entertainment and retail, Food & Beverage is another key pillar of the resort. More than 20 operators—ranging from internationally established names to local culinary gems—will be present, offering a gastronomic experience to satisfy every palate. Among the most anticipated recent additions are Doppio Malto, KFC, La Piadineria, and BUN Burgers.
“Parma Promenade is a pioneering concept that will mark a turning point in the region’s retail offering, thanks to a mix of accessibility, leading brands, a wide range of dining options, and dedicated leisure spaces,” states Javier Martín, Southern Europe Leasing Director of Eurofund Group. “The overwhelmingly positive response from tenants further consolidates our project’s potential. It is a real success to have such a high proportion of the centre pre-let nearly a year before opening, with only a few units still under negotiation.”
Gad Caspy, Partner of Signal Capital added, “The strong interest Parma Promenade has attracted so early in its development underscores both the vitality of retail in the region and the innovative, locally curated concept at the core of this project. We are pleased to see the project advancing on such a positive trajectory.”
Corrado Di Paolo, General Manager of Svicom, the leasing agents, also emphasized the bright prospects of Parma Promenade: “We’re fully committed to building the best possible brand mix, selecting and focusing on international and national brands that support our positioning strategy, to provide the region’s residents with an offering that satisfies their real needs.”
This significant development confirms the strength of a project that combines business success with a strong commitment to enhancing the local area, as demonstrated by the recent €1.6 million investment to optimize traffic flow and improve the safety and aesthetics of the environment surrounding the Shopping Resort.
Signal Capital
Signal Capital Partners is a €4.5bn London-based investment firm focused on opportunistic credit and special situations across private and public markets in Europe. Founded in 2015 by a seasoned management team with decades of experience in complex investing, the firm combines investment discipline with strategic innovation to deliver consistent performance for investors across market cycles.
Signal Capital Press Office
Prosek Partners – pro-signalcapital@prosek.com
