Eurofund has confirmed the acquisition of Oasiz Madrid, one of Spain’s most distinctive retail and leisure complexes, opening a new chapter that aims to reposition the center as a benchmark not only in the Community of Madrid but also at a national and even European level. This operation is not simply a real estate move, but a statement of intent from Eurofund, which continues to invest in the development of spaces that go beyond the traditional concept of shopping centers and become experiential destinations where retail, leisure, gastronomy, culture, and sustainability converge.
Oasiz Madrid, inaugurated in 2021 and located in Torrejón de Ardoz, had already established itself as a unique project thanks to its innovative architectural design, the integration of artificial lakes and green areas, and a mix that combined fashion stores with themed restaurants and cultural activities. However, after its first years of operation, the project needed a solid strategic vision to maximize its potential and ensure sustained long-term growth. With Eurofund’s arrival, that future now looks much clearer and more promising.
The company’s plan involves an investment of up to twenty million euros to improve infrastructure, redesign common areas, expand the leisure offer, and attract new international brands. This approach goes beyond the aesthetic enhancement of the complex: it seeks to reposition Oasiz Madrid as an iconic space capable of competing with major shopping and leisure destinations across Europe. Eurofund understands that today’s consumers are no longer satisfied with traditional shopping centers; they demand complete experiences, spaces that combine entertainment and retail, places where they can spend the entire day with friends or family. Guided by this premise, Oasiz Madrid will undergo a comprehensive relaunch focused equally on technological innovation and sustainability.
One of the most striking aspects of the new management plan is the integration of cutting-edge technology. Eurofund is implementing big data systems and behavioral analytics that will allow real-time monitoring of visitor flows, optimize store placement, and personalize each customer’s experience. This represents a radical transformation in the management of a complex of this scale, as decisions will be based not only on historical data but also on live information, enabling quick and effective action. Additionally, a proprietary mobile app is planned, serving as a channel of interaction between visitors and the center, offering everything from personalized promotions to interactive guides and restaurant reservations.
At the same time, Eurofund intends to significantly enhance the cultural and gastronomic offerings. Oasiz Madrid had already stood out for its diverse restaurant options and regular cultural events, but the new management aims to elevate this proposal further. Signature restaurants with innovative concepts will be introduced, high-quality international cuisine will be emphasized, and well-known brands that were previously absent in the area will be incorporated. This will be complemented by a cultural calendar including concerts, theater performances, family activities, and immersive experiences designed to attract both local residents and national and international tourists.
Sustainability will be another central pillar of this new stage. Eurofund has announced an ambitious energy efficiency plan that includes the installation of solar panels, eco-efficient climate systems, and intelligent management of water and electricity consumption. A comprehensive recycling and waste reduction program will also be launched, supported by awareness campaigns targeting customers and operators. The goal is for Oasiz Madrid to stand out not only as a commercial and leisure destination but also as a reference point for environmental responsibility, aligned with sustainable development goals and the expectations of increasingly eco-conscious consumers.
The impact on the local economy will also be significant. Oasiz Madrid already generated hundreds of direct and indirect jobs, but Eurofund’s relaunch is expected to substantially increase that number. The arrival of new brands, the expansion of leisure options, and infrastructure upgrades will create additional positions in retail, hospitality, logistics, and services. Moreover, the increase in visitors anticipated from this new phase will positively affect Torrejón de Ardoz and its surroundings, boosting local businesses and consolidating the municipality as a key leisure hub within the Madrid region.
The integration of Oasiz Madrid into Eurofund’s broader strategy also reinforces the company’s role as one of Europe’s leading players in experiential retail. With a strong international presence and a proven track record in managing large-scale assets, Eurofund has consistently demonstrated its ability to transform shopping centers into spaces aligned with new consumer trends. The operation in Torrejón de Ardoz is, in this sense, a logical step in its growth plan—but also an important challenge, as the Madrid market is highly competitive, with established centers such as Xanadú or La Vaguada. To stand out, Oasiz Madrid will need to maximize its singularity: architectural design, integration of nature and leisure, and the ability to offer unique experiences that cannot be found elsewhere.
It is important to remember that this move takes place in a sector undergoing profound transformation. The pandemic accelerated the adoption of e-commerce, and for a time it was suggested that shopping centers might lose relevance. However, the opposite has happened: consumers have rediscovered the value of physical spaces when these are able to offer more than just shopping. Under Eurofund’s management, Oasiz Madrid seeks to position itself squarely in that niche: a place where the experience is as important as the product, where leisure and social interaction are seamlessly integrated with retail in a hybrid concept that meets both present and future needs.
Ultimately, Eurofund’s acquisition of Oasiz Madrid is much more than a change of ownership. It is an opportunity to relaunch a project with enormous potential and turn it into a symbol of the new era of experiential retail in Spain. With multimillion-euro investments, a clear strategy in sustainability and technology, and a strong commitment to creating memorable experiences, Eurofund now has the opportunity to transform Oasiz into an international benchmark. For visitors, this new stage will mean a renewed, dynamic, and attractive destination; for the Community of Madrid, it will serve as an economic and cultural engine; and for the retail industry, it will stand as a case study in how to evolve within an increasingly competitive and ever-changing environment.
