- In her new role, she will be responsible for the five markets in which the company operates: Spain, Portugal, Italy, the United Kingdom, and Germany.
- Her main purpose will be to consolidate Eurofund’s reputation as a leader in the sector in Europe.
- With over 15 years of experience in marketing and communication, she has led the development of innovative marketing strategies, with a customer-centric approach and the creation of high-impact experiences.
Madrid, February 13, 2025 – Eurofund Group, an international real estate investment, development, and management group with numerous successful projects across Europe, has appointed Blanca Vizoso as its new Marketing and Communications Director for the five markets in which the company operates: Spain, Portugal, Italy, the United Kingdom, and Germany. In this new role, she joins a team of more than 40 people to lead the corporate marketing and communications strategy, with the aim of consolidating Eurofund Group’s reputation as a leader in the sector in Europe, driving innovative and creative communication that reflects its ability to identify opportunities, generate value, and lead change.
Vizoso holds a degree in Advertising and Public Relations from Francisco de Vitoria University, a Master’s degree in Digital Marketing from the Institute of Innovation-ICEMD, and an MBA in Fashion Management from ESDEN Business School. She has over 15 years of experience in marketing and communications, where she has led the development of innovative, customer-centric, multichannel strategies.
Blanca Vizoso began her professional career in various advertising agencies such as Comunica+A and BTOB Marketing, where she held different positions as Supervisor and Account Director, specializing in the development and management of campaigns, as well as in the definition and implementation of marketing strategies for diverse sectors.
In 2018, she joined Klepierre as Shopping Center Marketing Manager at the La Gavia shopping center in Madrid. She subsequently became Marketing Manager for Iberia, a position she held for five years. During her final year with the company, she served as Marketing and Communications Director, where she was responsible for defining the cross-functional strategy for the entire portfolio in the Iberian Peninsula, also leading the customer experience and satisfaction strategy. Her approach has been characterized by a deep understanding of the consumer and a constant pursuit of innovation, integrating ESG policies as a key driver of the strategy.
According to Ion Saralegui, CEO of Eurofund Group, “Blanca’s arrival as the new Marketing and Communications Director, along with her extensive experience and strategic vision, will be fundamental in strengthening our brand and connecting even more effectively with our clients, partners, and communities. At a key moment for Eurofund, Blanca will bring an innovative approach that will allow us to consolidate our leadership in the sector, while continuing to promote the values that distinguish us as a company. I am confident that her addition will help us continue building a solid future full of opportunities.”
In the words of Blanca Vizoso: “It is a pleasure to join Eurofund as Marketing and Communications Director at such an exciting time for the company. Eurofund is a company with an innovative vision and a strong commitment to excellence, and I am delighted to be able to contribute to strengthening its market position and continuing to build its reputation among its various stakeholders. I am convinced that strategic and effective communication is key to reflecting Eurofund’s unique value.”
About Eurofund Group
Eurofund Group is a real estate investment, development, and management group operating in Spain, Portugal, the United Kingdom, Germany, and Italy, with over 30 years of market experience. It has several business lines: Eurofund Retail, Eurofund Logistics (ELCP), and Living, which already operates as Tribu, a coliving space located in London, and Luana, the brand under which it will develop senior living projects in Spain.
Some of the company’s most notable projects include Puerto Venecia in Zaragoza, awarded Best Shopping Centre in the World at MAPIC 2013; the acquisition of UBBO (formerly Dolce Vita Tejo) in Lisbon, which Eurofund Group has transformed into Portugal’s first shopping resort; and the acquisition of Silverburn, the leading shopping centre in Glasgow, UK. Most recently, in March 2024, the joint venture between Eurofund Group and Henderson Park acquired Islazul, Madrid’s largest shopping centre and a pioneer in sustainability.
In 2022, Eurofund Group made the leap into Italy with an agreement to acquire Parma Retail and transform it into Parma Promenade, an asset it subsequently bought in 2024. In July 2023, Eurofund Group continued its geographical expansion with the acquisition of Rhein Ruhr Zentrum in Mulheim, Germany, through a joint venture with Signal Capital Partners.
Contact
Burson
Clara Arroyo Clara.arroyo@bursonglobal.com
664 364 825
Eurofund Group
Blanca Vizoso bvizoso@eurofundgroup.com
608 087 510
